Talking of e-commerce
experts, there are many who took the step ahead well before time and are
enjoying the benefits of being the first movers. Small and Medium Enterprises
(SMEs) are building a professional online presence by registering to B2B
portals and are tasting success as the amount of queries generated has been
growing. According to a study by Google, there are around 30-35 million SMEs in
India, out of which about 8 million have the potential to do online business.
Aligarh based Mayank Goyal runs Masterpiece Jewellery who
exploited the e-commerce platform way back in 2006 by joining Alibaba.com and
developed the first-mover advantage. Dealing in silver, gold and gemstones,
Goyal exports them to countries like US and UK and unconventional markets like
Spain and Italy, all thanks to e-commerce. Goyal's business turnover is more
than Rs 6 crore now and has been increasing by around 50-150% every year. The
average transaction sizes anywhere between Rs 2-3 lakh.
