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BASES OF MARKET SEGMENTATION?




1.       GEOGRAPHIC SEGMENTATION:
·         Region: -
·         Urban/Rural: -
·         Locality: -

2.       DEMOGRAPHIC SEGMENTATION:
·         Age: -
·         Gender: -
·         Income: -
·         Education: -
·         Family Size: -

3.       SOCIOGRAPHIC SEGMENTATION:
·         Culture: -
·         Reference Groups: -

4.       PSYCHOGRAPHIC SEGMENTATION:
·         Life Style: -
·         Personality: -

5.       BEHAVIORAL SEGMENTATION:
·         Usage Rate: -
·         User Status: -

·         Buying Motive: -