BASES OF MARKET SEGMENTATION?

1.       GEOGRAPHIC SEGMENTATION:

·         Region: -

·         Urban/Rural: -

·         Locality: -

2.       DEMOGRAPHIC SEGMENTATION:

·         Age: -

·         Gender: -

·         Income: -

·         Education: -

·         Family Size: -

3.       SOCIOGRAPHIC SEGMENTATION:

·         Culture: -

·         Reference Groups: -

4.       PSYCHOGRAPHIC SEGMENTATION:

·         Life Style: -

·         Personality: -

5.       BEHAVIORAL SEGMENTATION:

·         Usage Rate: -

·         User Status: -

·         Buying Motive: -