1.4 Big Data – Big Insights
Ice Breakers
A) Give business suggestions to the respective industry / company for the following situation.
You have received data that -
a) Many Passengers prefer fights between 7 am and 9 am from Mumbai to Delhi.
Suggestion:
Increase the number of flights between 7 am and 9 am.
b) Many students are opting for UPSC/MC Exams.
Suggestion:
Increase the number of examination centres and add more jobs in it.
c) Many people go for morning walk to Kamla Nehru Park.
Suggestion:
Increase the facilities in the park. Start more such parks in the city in different areas. Charge meagre facility charges to maintain the quality of the garden.
d) Many people buy clothes from miracle.com an online shopping site.
Suggestion:
Increase new brands and give discounts to attract more persons. Keep good quality products and give good customer care service.
e) The viewership on television is more between 8 pm and 10 pm.
Suggestion:
Increase social awareness and scientific consciousness programmes during this period. Increase the rate of advertising during this period.
B) People get information from various sources. Name few sources:
Answer:-
Sources of information:-
1) Apps- Facebook, Whats app, Telegram etc.
2) Newspaper
3) Television
4) Websites
5) Films
6) Blogs
7) Reporters
8) Pamphlets
9) Advertisements
10) Brochures
11) Dictionary
12) Encyclopedia
13) Web search engines- Google, Yahoo, Bing
14) Magazines and book
15) Online shopping sites- Flipkart, Amazon
Brainstorming
(A1)
You tube has many videos on various things. Listen to the uses and health benefits of 'Lemon' and write it.
Answer:-
Benefits of ‘Lemon’:-
1) It promotes hydration.
2) It is a good source of vitamin C.
3) It supports weight loss.
4) It improves your skin quality.
5) It aids digestion.
6) It freshens breath.
7) It helps prevent kidney stones.
8) It can optimize mood and memory.
(A2)
(i) Make pointwise notes regarding the uses of Big Data in the following application.
(a) Location Tracking -
(1) Identifying and tracking the exact location of a place.
(2) Real time data about traffic
(3) Guidance about particular route during travelling
(4) Understand accident prone areas
(5) Information if the route is closed or if it is a one-way route
(b) Health Care Industry -
(1) Use of modern gadgets for 24 by 7.
(2) Unnecessary guesswork reduced
(3) Better diagnosis of illness.
(4) Checking outburst of epidemics
(5) Past records of the patients can be maintained.
(c) Education Industry -
(1) Customised learning programme
(2) Check the progress of the students
(3) Get information of student’s strengths and weaknesses
(4) Guide the students to choose the career
(ii) Give the precautions when you are asked for personal details on social media. What precautions will you take?
Answer:-
I would take the following precautions if I am asked for personal details on social media.
1) I would verify who I am connecting with.
2) I would limit details about my work history and daily routine.
3) I would not share personal details if I am not sure.
4) I would be careful of over-friending.
5) I would not give any information of ATM card, its password and OTP.
(iii) Do you think all the data we receive is used for positive things? If 'No', make a list of the negative things which can be done with the help of Big Data.
Answer:-
I think all the data we receive is not used for positive things. Here are few negative things for which Big Data is used.
1) Internet trolls.
2) Cheating the people
3) Spread of misleading information.
4) Collecting private information.
5) Bombarding of advertising.
6) Spread of rumours.
(A3)
Guess the meaning of the following idioms and phrases and use them in sentences of your own.
‘One-size-fits-all’ – suitable for or used in all circumstances
Answer:-
1) The wrist watches have adjustable belts, so one- size- fits- all.
2) People want greater choice—the end of a one-size-fits-all approach.
3) The clearest lesson learned is that there is no one-size-fits-all solution, although the problems are similar everywhere.
4) The one-size-fits-all interest rate applied across the country.
(A4)
(i) Do as directed.
(a) Advertisers are one of the biggest players in Big Data.
(1) Begin the sentence with ‘Very few’
Ans- Very few players in Big Data are as big as advertisers.
(2) Use ‘bigger than’ and rewrite the sentence.
Ans- Advertisers are bigger than most other players in Big Data.
(b) No other diagnosis is as good as the diagnosis done with the help of
Big Data.
(1) Use ‘best’ and rewrite the sentence.
Ans- The diagnosis done with the help of Big Data is the best diagnosis.
(2) Use ‘better than’ and rewrite the sentence.
Ans- The diagnosis done with the help of Big Data is better than any other diagnosis.
(c) These internet giants provide the greatest data about people.
(1) Begin the sentence with ‘No other’
Ans- No other internet giants provide as great data about people as these.
Or
No other internet giants provide as great data as these about people.
(2) Use ‘greater than’ and rewrite the sentence.
Ans- These internet giants provide greater data than any other internet giants about people.
(ii) Use 'as well as', 'either ...... or' in the following sentences.
(a) Whatever activity we do online is recorded, monitored and analysed.
Ans- Whatever activity we do online is recorded, monitored as well as analysed.
Ans- Whatever activity we do online is either recorded or monitored or analysed.
(b) Big Data has been useful in identifying and tracking the exact location of a place.
Ans- Big data has been useful in identifying as well as tracking the exact location of a place.
Ans- Big Data helps either in monitoring the outbreaks of the epidemics or diseases.
(c) Weather sensors and satellites help us to understand the weather and help in weather forecasting.
Ans- Weather sensors and satellites help us to understand the weather as well as help in weather forecasting.
Ans- Weather sensors and satellites either help us to understand the weather or help in weather forecasting.
(d) Big Data helps in monitoring the outbreaks of epidemics and diseases.
Ans- Big data has been useful in identifying as well as tracking the exact location of a place.
Ans- Big Data helps in monitoring the outbreaks of either epidemics or diseases.
(e) New insights have enabled the banks and finance companies to come up with suitable plans.
Ans- New insights have enabled the banks as well as finance companies to come up with suitable plans.
Ans- New insights have enabled either the banks or finance companies to come up with suitable plans.
.
Chapter 1.4 : Big Data-Big Insights
ICE BREAKERS
Give business suggestions to the respective industry/company for the following situations.
(a) Many passengers prefer morning flights between 7 am and 9 am from Mumbai to Delhi.
Suggestion: ____________
SOLUTION:
Suggestion: Increase the number of flights between 7 am and 9 am.
(b) Many students are opting for UPSC/MPSC Exams.
Suggestion: ____________________.
SOLUTION:
Suggestion: Publish more reference books for UPSC/MPSC Exams.
(c) Many people go for morning walk to Kamla Nehru Park.
Suggestion: _______________
SOLUTION:
Suggestion: Build more jogging tracks at Kamla Nehru Park.
(d) Many people buy clothes from miracle.com an online shopping site
Suggestion: _______________
SOLUTION:
Suggestion: Increase the inventory, variety and product offerings of miracle.com.
The viewership on television is more between 8 pm and 10 pm.
Suggestion: _______________
SOLUTION:
Suggestion: Broadcast most popular TV shows between 8 pm and 10 pm to get maximum advertising revenue.
People get information from various sources: Can you name a few?
SOLUTION:
BRAINSTORMING
(A1) Youtube has many videos on various things. Listen to the uses and health benefits of ‘Lemon’ and share them with your friends.
SOLUTION:
Lemons can be used in various food and beverage preparations. From a simple fresh lime juice to a lemon pie, it’s an ingredient that comes packed with a tangy taste. Some of its health benefits are:
1. It detoxifies the body
2. Aids in weight loss
3. Promotes heart and kidney health
4. Improves digestion
5. It is a good source of Vitamin C thus boosts immunity.
(A2) (i) Make point-wise notes from the lesson regarding the uses of Big Data in Location Tracking. Do not write complete sentences.
Location Tracking
(1) _________________
(2) ________________
(3) ________________
(4) ________________
SOLUTION:
Location Tracking
(1) Get real time traffic data on congestion
(2) Get updates on route closures and one way
(3) Understand accident prone areas
(4) Identify and track exact location.
Health Care Industry
(1) _____________________
(2) _____________________
(3) _____________________
(4) _____________________
SOLUTION:
Health Care Industry
(1) Smart watches and health apps collect data to offer personalised solutions
(2) Doctors diagnose diseases faster, find cure as well as maintain patient records
(3) Prevention of disease outbreaks and epidemics
(4) Pharmaceutical companies can create better medicines.
Education Industry
(1) ___________________
(2) __________________
(3) __________________
(4) ___________________
SOLUTION:
Education Industry
(1) Provides information about the study patterns of students
(2) Helps develop different study material for different students
(3) Helps in understanding student’s choices and difficulties
(4) Improves the operational effectiveness of educational institutions
(ii) When you are asked for personal details on social media, what precautions will you take? Discuss in pairs and write down.
SOLUTION:
When I am asked for personal details on social media I will take the following precautions:
1. Verify whether the website is legitimate and not a fraud.
2. Ensure if the web browser I am using is personal and private by practising safe browsing.
3. Choose strong passwords and log out once I share the details.
4. I will not download anything or click on links that seem suspicious.
(iii) Do you think all the data we receive is used for positive things? If ‘No’, make a list of the negative things which can be done with the help of Big Data.
SOLUTION:
No, I feel that some of our data is put to negative use as well. A few of the negative things that can be done with the help of Big Data are – identity theft, invasion of privacy, exposing intimate details about someone’s life, phishing, malvertising, spamming and financial frauds.
(A3) Guess the meaning of the following idioms and phrases and use them in sentences of your own. One is done for you.
One-size-fits-all – suitable for or used in all circumstances
Statement: The wrist watches have adjustable belts, so one- size- fits- all.
'Once in a blue moon'
SOLUTION:
'Once in a blue moon' - very rarely
Statement: Raman stays in a different country and calls his parents once in a blue moon.
'One man army'
SOLUTION:
One man army – someone who believes that they can do everything on their own.
Statement: Sumit acted as a one man army for his teammates in office.
'Once bitten twice shy'
SOLUTION:
Once bitten twice shy – being cautious after an unpleasant experience
Statement: Walking back on the stage was really difficult for me after my first performance was not well received – once bitten twice shy.
'One up on'
SOLUTION:
One up on – having an advantage over
Statement: Ameeta always tried to have one up on her brother when it came to impressing their parents.
(A4) (i) Do as directed.
Advertisers are one of the biggest players in Big Data.
Begin the sentence with ‘Very few _______’
SOLUTION:
Very few players are as big as advertisers in Big Data.
Advertisers are one of the biggest players in Big Data.
Use ‘bigger than’ and rewrite the sentence.
SOLUTION:
Not many players are bigger than advertisers in Big Data.
No other diagnosis is as good as the diagnosis done with the help of Big Data.
Use ‘best’ and rewrite the sentence.
SOLUTION:
The best diagnosis is done with the help of Big Data.
No other diagnosis is as good as the diagnosis done with the help of Big Data.
Use ‘better than’ and rewrite the sentence.
SOLUTION:
None of the diagnosis is better than the diagnosis done with the help of Big Data.
These internet giants provide the greatest data about people.
Begin the sentence with ‘No other____’
SOLUTION:
No other internet giant provides the greatest data about people.
These internet giants provide the greatest data about people.
Use ‘greater than’ and rewrite the sentence.
SOLUTION:
The data that these internet giants provide about people is greater than any other.
(ii) Read the sentence from the text.
New insights have enabled the banks and finance companies to come up with suitable plans.
This sentence can be rewritten as ‘New insights have enabled the banks as well as finance companies to come up with suitable plans’.
Remember, ‘as well as’ serves the same purpose as that of co-ordinating the conjunction ‘and’ in the sentence. When one of them is inserted in the sentence, other should be removed.
Use ‘as well as’, ‘either ...... or’ in the following sentences.
(a) Whatever activity we do online is recorded, monitored and analysed.
SOLUTION:
1. Whatever activity we do online is recorded, monitored as well as analysed.
2. Whatever activity we do online is either recorded, or monitored or analysed.
(b) Big Data has been useful in identifying and tracking the exact location of a place.
SOLUTION:
1. Big Data has been useful in identifying as well as tracking the exact location of a place.
2. Big Data has been useful in either identifying or tracking the location of a place.
(c) Weather sensors and satellites help us to understand the weather and help in weather forecasting.
SOLUTION:
1. Weather sensors as well as satellites help us to understand the weather as well as help in weather forecasting.
2. Either weather sensors or satellites help us to understand the weather and help in weather forecasting.
(d) Big Data helps in monitoring the outbreaks of epidemics and diseases.
SOLUTION:
1. Big data helps in monitoring the outbreaks of epidemics as well as diseases.
2. Big data helps in monitoring the outbreaks of either epidemics or diseases.
(e) New insights have enabled the banks and finance companies to come up with suitable plans.
SOLUTION:
1. New insights have enabled banks as well as finance companies to come up with suitable plans.
2. New insights have enables either banks or finance companies to come up with suitable plans.
(A5) (i) Interview the students of your class regarding the career they would like to pursue and the reason for selecting that particular career. Collect the data from your class and analyse the information you have collected.
SOLUTION:
Do it yourself.
(ii) To listen well is as powerful a means of influence as to talk well and is essential to all true conversations. Form a group and have a group discussion on the topic.
(a) Social Media - Curse or Boon
SOLUTION:
Moderator: | You’ve all been given a few minutes to think on your topic for today’s group discussion, which is ‘Social Media – Curse or Boon’. |
Sohil: | In today’s day and age, there aren’t many people who are not on social media. It is a platform which helps us to network and to stay connected with our friends and acquaintances. It has made the world smaller and brought people closer together. |
Ritesh: | I’m afraid I don’t completely agree with that. We may be able to stay connected with our near and dear ones through social media, but this very platform is also the source of many hacking, internet frauds, identity thefts, etc. Thousands of people are duped through such cyber crimes. |
Ravi: | That is true. But it can’t be denied that social media has changed our lives for the better. It is a wonderful tool which connects like-minded individuals/ groups, thus enabling exchange of ideas, transfer of information, etc. For example, virtual classes and webinars won’t be possible without it. |
Sita: | I am in agreement with Ravi. Social media can be a boon, but only if it is accessed carefully. As users, we all need to be careful about which sites we visit and with what kind of people we interact. Social media is a complex web of millions of people interfacing at the same time. So, it is not uncommon to come across fraudsters, hackers and the like. If we use social media responsibly, it is definitely a boon. |
Pooja: | I wish to add something here too. Apart from interacting, social media is also used for spreading awareness, promoting businesses, and providing assistance for various issues or problems faced by the people. Therefore, it would be unfair to term it as a curse when it does so much for the community. |
Sita: | Oh yes! That is so true. Also, the best part about social media is that it all happens real-time, so there is no delay in communication and with the ever-changing community trends, people are able to keep up with the changing times. Whether it’s the government sharing political news or the media sharing live updates, people always have access to the latest happenings through social media. |
Nilesh: | That may be the case. But what about when one gets addicted to social media and it begins to affect a person’s social and professional life. With the countless options available to keep us busy on social media, it is not difficult to develop an addiction and to be unable to draw ourselves away from it. |
Vikas: | True, I could not agree more with Nilesh. With the endless networking sites, community pages, discussion forums, chat rooms, etc. people may get so attracted to social media that it may disrupt their lives. |
Moderator: | We have almost reached the end of the allocated time. Would anyone like to conclude? |
Nilesh: | To summarise today’s discussion, social media can be boon or a curse, depending upon how the users access it. If they are responsible in their usage, then social media can definitely be a boon, but carelessness and ignorance while being active on social media can turn it into a curse. Thus, it can be said that social media is a double-edged sword, which requires the users’ discretion at all times. |
(b) Women Empowerment and Equality
Do it yourself.
(c) Climate Change
Do it yourself.
(A6) Find out job opportunities in the following area and the skill required for them.
Clinical Data Management
SOLUTION:
Clinical Data Management:
Job Opportunities | In pharmaceutical, biotech, and device/diagnostic companies. |
Required skillset | Strong written and verbal communication skills, database management skills, project management skills. |
Data Operations and Research
SOLUTION:
Data Operations and Research
Job Opportunities | In IT, telecom and airline companies as well as government agencies. |
Required skillset | Research and analysis skills, critical thinking, wise decision making, interpersonal skills, problem-solving, excellent with maths and writing, creative thinking, information interpretation. |
Network Operations
SOLUTION:
Network Operations:
Job Opportunities | In IT, banking and finance industries. |
Required skillset | Network support, network management, network monitoring and troubleshooting, communication skills |
Data Entry Operation
SOLUTION:
Data Entry Operation:
Job Opportunities | In BPOs, KPOs, Publishing and Web industry |
Required skillset | Knowledge of computers, fast typing skills, ability to multitask, strong verbal and written skills. |
Data Processing
SOLUTION:
Data Processing
Job Opportunities | In ITeS, BPO and IT companies |
Required skillset | Computer skills, time management, teamwork, multitasking skills, communication skills |
