What is the social responsibility of commercial organizations? towards consumers?
Solution:
social responsibility of the commercial organizations. towards consumers are as follows:
Good Quality Products:
The organization should produce quality goods. Every organization should have its quality control department so inferior and substandard products can be rejected. International Standard Organization (ISO), is the latest trend towards quality control. This ensures customers about quality products.
*Fair Prices:
The consumers should not be cheated by charging high prices. It is not possible to fool the customer at all the time. Fair price converts a one-time consumer into a permanent consumer. Maximum Retail Price (M.R.P.) inclusive of all taxes should be printed on every packet. The retailer should not charge any extra amount.
Customer's Safety:
The business must ensure that the product supplied will not adversely affect the life and health of the customers. Unsafe products should not be marketed. The consumer should be warned of any unsafe goods.
Honest Advertising:
The consumers want to know the facts, features, advantages, side-effects, etc. of the products. The advertisement conveys this information. So the organization must be sure that the advertisement is not being misleading. The false, misleading, and vulgar advertisement should be avoided. Consumers will appreciate only honest advertisements in the long run.
After Sales Service:
The organization is expected to provide after-sales service for the maintenance of goods during the period of warranty. Efficient and effective after-sale service helps to establish a good relationship between the consumers and the organization.
Research and Development:
Organization should conduct research and development to improve the quality of goods and to reduce the cost of production. This will minimize the final prices charged to consumers. It must provide quality standards such as BIS or AGMARK on respective products.
Regular Supply:
Consumers should be supplied with the goods regularly as and when required by them. The commercial organization should not create an artificial shortage of goods by hoarding and black marketing.
Attend Complaints:
Consumer complaints must be attended immediately. A quick and effective grievances redressal system should be implemented. Suggestions for customers should be welcomed.
Training:
The business organization should arrange training for their consumers either free or by charging reasonable fees.
Avoid Customer Exploitation:
The business should avoid unfair trade practices which lead to exploitation of consumers. Also, they should avoid monopolistic competition in the interest of consumers.
