TYBCOM Commerce MCQ
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| TYBCOM Commerce MCQ | Mumbai University 2022 |
Select the most appropriate answer from the options given below
The_____concept rests on four pillars: target market customer needs Integrated Marketing and profitability. a)Product b)Production c)Marketing d)Holistic
With the help of_____marketers can analyze customer behavior. a)Marketing Research b)Enterprise c)Production concept d)None of these
________is one of the patterns of target market selection. a)Full market coverage b) Half market coverage c)Middle market coverage d)All of these
______is an element of marketing mix. a)Profit b)Price c)Investment d)Plan
_______is the part of the product that carries information about the product and the seller. a)Channel b)Profit c)Label d)Decisions
______when registered becomes a Trademark. a)Brand b)Product c)Patent d)Copyright
In_______distribution system, two or more firms at the same level come together for marketing purposes. a)Horizontal b)Multichannel c)Multi-level d)None of these
________includes discount coupons, free samples etc. used to stimulate demand. a)Public Relations b)Sales promotion c)Supply d)Publicity
_______is one of the important steps in personal selling. a)Blurring b)Prospecting c)Reporting d)Mentoring
Ethics is a branch of______which is concerned with human conduct. a)Physiology b)Psychology c)Philosophy d)Sociology
_______marketing makes use of an electronic device such as a computer. a)Digital b)Green c)Rural d)Traditional
______is/are the main factors contributing to the success of brands in India. a)Unique selling proposition b)Innovation c)Consistency d)All of these
_______ is also called Cause-related Marketing. a) The Product concept b) The Societal Marketing concept c) The Marketing concept d) The Selling concept
_______ is the first step in Marketing Research. a) Setting objectives b) Follow up c) Defining the problem d) Creating Research design
_______ is one of the techniques of CRM. a) Market Segmentation b) Market Domination c) Customer Feedback d) Market targeting
_______ refers to the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. a) Market Position b) Marketing Mix c) Marketing Research d) Market Coverage
_______ is the act of creating a distinct place in the minds of the customers. a) Positioning b) Branding
c) Pricing d) LabelingIn______ pricing strategy, a firm offers the same product to customers at different
prices. a) Skimming b) Penetration c) Differentiated d) Follow the leader_______ is the form of Multi-level Marketing. a) Pyramid Marketing b) Network Marketing c) Referral Marketing d) All of these
Integrated Marketing Communication is a _______ activity. a) One-time b) Occasional c) Continuous d) Rare
_______ Marketing refers to catering to the specific needs of a small segment of consumers. a) Aggressive b) Niche c) Online d) Digital
_______ refers to online commerce transactions between customers. a) B2B b) B2C c) C2C d) None of these
_______ is not a suitable marketing strategy for Rural Markets. a) Syndicated Vans b) Banners c) Melas and Fairs d) Augmented Reality
________ is a strategy by market followers. a) Flank defense b) Flank attack c) Adapter d) Preemptive defense
________concept of Marketing aims at making the product widely available. a) Production b) Exchange c) Relationship d) Holistic
________is one of the components of the Marketing Information System. a) Marketing Mission b) Marketing Channel c) Marketing Mix d) Marketing Intelligence
Usage rate is one of the bases of Market__________. a) Channel b) Distribution c) Segmentation d) None of these
During _________ stage, the product is launched in the market. a) Introduction b) Growth c) Maturity d) Decline
__________ is a strategy when a firm uses an existing brand name to introduce a product in a different product category. a) Brand Extension b) Brand Positioning c) Brand Equity d) Brand Deletion
__________ internal factors influence pricing of the product. a) Demand b) Cost c) Competition d) Consumer
Manufacturer to customer distribution channel is called as _________. a) Zero- level Channel b) Multi-Level Channel c) Two-level Channel d) None of these
_________ is one of the elements of promotion. a) Transport b) Warehousing c) Packaging d) Logistics
________ is a step in personal selling. a) Prospecting b) External Environment c) Internal Environment d) Perception
Consumer organizations assist individual customers in __________. a) Legal matters b) Brand Selection c) Product selection d) None of these
In rural marketing, most of the rural customers prefer to make payment by _______. a) Demand Draft b) Cheque c) Cash d) None of these
Marketing Manager of a global firm does not face __________ challenge. a) Global Market b) Demographics c) Communication d) None of these
_________refers to studying and collecting information about the operations and responsibilities of a specific job. a) Job Design b) Job description c) Job analysis d) job specification
_________ refers to putting the right man for the right job. a) Selection b) Recruitment c) Placement d) None of these
_________ is a technique of E-Selection. a) Group Discussion b) Campus interview c) Personal Interviews d) Keyword search
Human Resource Development leads to _________. a) Personal Development b) Organizational Development c) Career Development d) All of these
Performance appraisal is needed for ________. a) Managers b) Temporary Employees c) Permanent employees d) All type of employees
________ helps to improve an employee’s mental health and wellbeing. a) Counseling b) Mentoring c) Training d) Career guidance
________states that most employees dislike work and lack motivation. a) Theory Z b) Theory Y c) Theory X d) ERG Theory
________ is an act of stimulating someone or oneself to a desired course of action. a) Motivation b) Morale c) Communication d) Emotional Quotient
________ is a feeling of injustice at the workplace. a) Grievance b) Attrition c) Counseling d) Engagement
________ popularized the concept of Learning Organizations through his book entitled “The Fifth Discipline”. a) Peter Drucker b) Henry Fayol c)Abraham Maslow d) Peter Senge
Employee_________ is the extent to which employees feel passionate and committed to doing their job. a) Enrichment b) Engagement c) Enlargement d) Endowment
Employee__________ involves giving the employees autonomy to take the right decisions. a) Empowerment b) Enrolment c) Education d) Experiment
______means choosing the most suitable candidate for those who have applied for the post. a) Recruitment b) Selection c) Placement d) None of the these
______is a vertical expansion of a job by adding more responsibility and freedom to do it. a) Job simplification b) Job specification c) Job enrichment d) Job enlargement
______is a component of Job description. a) Working conditions b) Training c) Qualifications d) Skills
______is a method of training wherein employees are transferred from one job to
another. a) Counseling b) Understudy c) Job Rotation d) Case Study______appraisal is conducted by various parties. a) Role Analysis b) Management by Objectives c) Ranking Method d) 360 Degree
_____planning is a process of making arrangements to fill up the top important position in an organization. a) Career b) Succession c) Human Resource d) Employee
______is a financial motivation. a) Bonus b) Work Environment c) Appreciation d) Job Security
______leadership style is more suitable in family-run businesses. a) Bureaucratic b) Autocratic c) Laissez Fair d) Paternalistic
Theory X of motivation is based______on assumptions of human resources. a) Positive b) Negative c) Positive and negative d) Neutral
_____is a type of competency. a) Organizational b) Core c) Technical d) All of these
______is an emerging employment pattern. a) Attrition b) Work from home c) Transformational d) None of these
______may be a cause of downsizing in organizations. a) Low Morale b) High absenteeism c) Cost reduction d) Low motivation
